How We Create Our Best Lists

Our best-of lists are the result of hundreds of hours of research and testing. We don't just rely on marketing claims or popularity; we put every product through rigorous real-world evaluation to bring you truly reliable recommendations.

Our Testing Process

Each product in our best lists has been tested for a minimum of four weeks. We evaluate skincare products on efficacy, texture, absorption, and how they work with other products in a routine. Makeup products are assessed for color payoff, longevity, ease of application, and how they perform throughout the day.

We consider multiple testers across different skin types and tones to ensure our recommendations work for a diverse audience. Products that perform well across the board earn their spots on our lists.

What We Look For

  • Performance: Does the product deliver on its claims? We test for real results.
  • Value: We include products at every price point because great products exist everywhere.
  • Ingredients: We analyze formulations for beneficial ingredients and potential irritants.
  • User Experience: Texture, scent, packaging, and ease of use all matter.
  • Inclusivity: Shade ranges, accessibility, and suitability for various skin types are important.

Continuous Updates

The beauty industry moves fast, and we keep up. Our best lists are regularly updated as we test new products and formulations change. When a product is discontinued or reformulated, we adjust our recommendations accordingly.

We also take reader feedback seriously. If you've tried a product we've recommended and had a different experience, let us know. Your insights help us provide better recommendations for everyone.