About ReviewsNow

Our Story

ReviewsNow was founded in 2024 with a simple mission: provide honest, unbiased beauty and skincare reviews to help consumers make informed purchasing decisions. In an industry filled with sponsored content and paid endorsements, we wanted to create a trusted resource where real testing and genuine opinions come first.

Our founders noticed a gap in the beauty media landscape. While there were plenty of websites featuring new product launches and brand press releases, finding truly objective reviews based on extended testing was surprisingly difficult. Too often, glowing reviews appeared just days after a product launch, leaving readers wondering if they could trust what they were reading.

We decided to do things differently. Every product on ReviewsNow is tested for a minimum of four weeks before we publish our review. We don't accept payment for positive coverage, and our affiliate relationships never influence our opinions. When we recommend a product, it's because we genuinely believe it works, not because a brand has paid us to say so.

Our Mission

We believe everyone deserves access to quality beauty advice, regardless of their budget or experience level. Our mission is to demystify the often overwhelming world of skincare and makeup through clear, honest, and helpful content. We want to empower our readers to build effective routines with products that work for their unique needs.

Beauty shouldn't be intimidating or exclusive. Whether you're looking for an affordable drugstore cleanser or considering a luxury splurge, we provide the information you need to shop confidently. We review products at every price point because great formulas exist everywhere.

Our Review Methodology

Transparency is central to everything we do at ReviewsNow. Here's exactly how we evaluate every product that appears on our site:

Extended Testing Period

All skincare products are tested for a minimum of four weeks. This allows us to observe both immediate effects and longer-term results. Makeup products are typically tested for at least two weeks, with follow-up observations over time. We believe that meaningful results require patience, and we won't rush our assessments.

Multiple Testers

Whenever possible, we have products tested by multiple team members with different skin types, tones, and concerns. What works beautifully for oily skin might not suit dry skin, and we believe our reviews should reflect this diversity. We clearly note which skin types we tested on and provide specific recommendations.

Real-World Conditions

We test products as our readers would use them, in real-world conditions. This means wearing makeup throughout full workdays, testing skincare alongside other products in a routine, and observing how products perform in different weather conditions. Laboratory-perfect conditions don't reflect how products actually perform in daily life.

Ingredient Analysis

Every review includes an analysis of key ingredients. We examine formulations for beneficial active ingredients, potential irritants, and controversial components. Our ingredient assessments are based on peer-reviewed scientific research and consultations with dermatologists and cosmetic chemists. We cite our sources and explain the science in accessible terms.

Value Assessment

Price matters, and we always consider value in our reviews. A product doesn't need to be expensive to earn a high rating, and high prices don't guarantee quality. We evaluate whether products deliver results commensurate with their price and compare them to alternatives at different price points.

Honest Pros and Cons

No product is perfect. Even our highest-rated recommendations have limitations, and we're transparent about them. Our reviews include honest assessments of potential drawbacks, helping you make fully informed decisions. If a product isn't right for certain skin types or has limitations, we tell you.

Our Editorial Independence

Editorial independence is non-negotiable at ReviewsNow. Here's how we maintain it:

No Pay-for-Play

We never accept payment in exchange for positive reviews. Brands cannot buy their way onto our best lists or guarantee a favorable rating. Our opinions are formed through testing and research, period.

Affiliate Disclosure

We participate in affiliate programs, which means we may earn a commission when you click our links and make a purchase. This is how we fund our operations and maintain free access to our content. However, these relationships never influence our ratings or recommendations. We link to retailers for reader convenience, and we recommend products whether or not we earn commission from them.

PR Samples

We sometimes receive products from brands for testing purposes. We always disclose when a product was received as a PR sample. Receiving a free product does not guarantee coverage or a positive review. Many PR samples we receive never appear on our site because they don't meet our quality standards.

Our Commitment to You

When you read a review on ReviewsNow, you can trust that:

• The product was actually tested, not just described from marketing materials
• Our opinion is genuine and not influenced by brand relationships
• We've considered your needs and provided practical, actionable advice
• Information is based on research and expertise, not guesswork
• Updates will be made if formulations change or new information emerges

We take this responsibility seriously. Your trust is the foundation of everything we do, and we work every day to earn and maintain it.

Contact Us

We love hearing from our readers. Whether you have questions about a product, suggestions for future reviews, or feedback about our content, we want to hear from you.

• Email: hello@reviewsnow.top
• Instagram: @reviewsnowtop
• Pinterest: @reviewsnowtop

For business inquiries, partnership opportunities, or press requests, please email us at hello@reviewsnow.top.